Answers shape pricing, channel order, and the launch film brief.

VAYU launch plan

Setup

In Progress

Done

VAYU Launch TaskBoard

Launch TaskBoard

DVT sign-off at 28 dB target

First production run (5,000 units)

Acoustic QA audit on the line

Launch film shoot and edit

Creator kits to 40 design channels

Press briefings under embargo

nuuk.in page with silence trial

60-night trial returns flow live

D2C launch

Launch Schedule

Positioning, Pricing, and Go-to-Market for NUUK's BLDC flagship

VAYU Launch Strategy: Owning Silent Air

The market is loud. Literally.

Go-to-market in three moves

See the working sheet for scenario detail

Pricing & unit economics

VAYU Launch Strategy

Unit Economics

Pre-orders open now. 60 nights to fall asleep with it — or your money back.

Silence ships this Diwali.

Quieter than a whisper at full sleep speed.

28 dB quiet

65% less power

IceTouch remote

The fan you will never hear.

The first fan I have ever had to look at to know it was on.

Numbers that matter

vayu product page

Intelligent Page

Measured claims diverge up to 9 dB from spec sheets — strong angle for an on-camera meter test.

Confirmed the 9 dB gap on two models against independent lab data. Safe to use in copy with footnote.

Map noise, wattage, and design language across the four loudest rivals.

Competitor teardown: BLDC premium segment

D2C exclusive wins on margin (41%) but caps volume — recommending exclusive for 8 weeks, then marketplace.

Four launch scenarios with CAC and margin sensitivity.

Pricing scenarios & payback model

Creator kits should reuse the meter overlay so every review repeats the proof.

47-second film, decibel meter always on screen.

Launch film: silent bedroom test

Checked against trademark registry and current campaigns — no conflicts found.

One-line promise, three proof points, tone words.

What should we architect next?

See around corners, build with precision